Instagram SEO and Instagram AEO, measured honestly.
InstaCells is two suites for Instagram. One measures how well your account fits what Instagram rewards: findability, format, captions, depth and engagement. The other measures whether AI assistants can find and cite your brand, which depends on what exists on the web beyond Instagram. Every score comes with a range.
Published · Updated
Two suites, four products
Instagram SEO measures your account on Instagram itself. Instagram AEO measures what AI answers can find of your brand beyond it. Each has a quick score and a full report.
- InstaCells CheckFirst one freeYour InstaCells Check in minutes: five pillars, the top fixes, and how you compare with accounts your size.InstaCells Check · 35 credits per scan
- InstaCells ReportThe full Instagram audit: every post scored, competitors compared, every fix prioritised — with confidence intervals on every number.InstaCells Report · 1,920 credits per scan
- InstaCells AI CheckDoes AI even know your Instagram exists? See how often AI answers cite you, how much of what you say exists on the web, and what to fix first.InstaCells AI Check · 480 credits per scan
- InstaCells AI ReportMost AI answers cannot read Instagram. We map your web footprint, draft the pages that make you citable, and measure the change.InstaCells AI Report · 3,200 credits per scan
InstaCells at a glance
What does InstaCells measure?
InstaCells Check and InstaCells Report measure the account on Instagram itself. InstaCells AI Check and InstaCells AI Report measure what AI assistants can see of the brand. Each score is out of 100 and is shown with its range, and each recommendation shows the evidence behind it.
Why is Instagram mostly invisible to AI answers?
Most AI assistants cannot read Instagram directly. They answer from pages they can reach: your website, press coverage, directories, Reddit, LinkedIn and YouTube. If your Instagram says 100 things and 15 of them exist on those pages, AI can draw on only those 15. The InstaCells AI Check measures that share and the InstaCells AI Report drafts the missing pages.
How is the InstaCells Check built?
Five pillars: whether people and search can find you, whether your posts fit today's formats, whether captions read as useful content, whether posts are substantial enough to save and send, and whether engagement looks healthy for an account your size. Inputs that public data cannot show are left out and listed, never guessed.
What does an Instagram scan cost?
Fixed prices in credits, shown before each scan starts. A scan that cannot read the account, or fails, is not charged.
A 0–100 score with its range, every check, and the five fixes to make first. Your first one is free.
💓 Run InstaCells CheckA branded PDF: score with 95% CI and trend, what is associated with engagement for you, competitive gap, algorithm fit, content lifespan and the fix plan.
🧬 Run InstaCells ReportA 0–100 score with its 95% CI across AI visibility, web presence and message consistency, plus the top fixes.
📣 Run InstaCells AI CheckA branded PDF plus draft web pages: AI visibility per engine with stability, a claim-by-claim web map, influence score and content lifespan.
🔊 Run InstaCells AI ReportWhich InstaCells product answers which question?
| Product | Question it answers | What you get | Typical time |
|---|---|---|---|
| InstaCells Check | How well does my account fit what Instagram rewards? | Score with range, every check, top fixes | About a minute |
| InstaCells Report | What holds my Instagram back, and what goes with higher engagement for me? | Branded PDF with 95% CI, competitors, fix plan | A few minutes |
| InstaCells AI Check | Do AI answers cite or mention my brand? | Score with 95% CI across three pillars, top fixes | A few minutes |
| InstaCells AI Report | How do I become citable by AI answers? | Branded PDF plus draft web pages | Several minutes |
What this measures, and what it does not
Instagram blocks most AI crawlers by default. This means most of the variation in AI citation is explained by what exists outside Instagram, not by optimising inside it. InstaCells measures both — your on-platform signals and your off-platform web footprint — and reports the association between them honestly. It does not claim that any single change will cause a specific increase in AI citations; that would need controlled experiments we have not yet run at scale.
Sources
- Google Search Central: AI features and your website — How content appears in Google's AI answers.
- RFC 9309: Robots Exclusion Protocol — The standard behind crawler access rules, which decide what AI crawlers may read.
- W3C: JSON-LD 1.1 — The structured data format the draft web pages use.
- Schema.org — The shared vocabulary for FAQ, how-to and article pages.
Questions about InstaCells? Write to [email protected].
Start free. Go deeper. Get it done for you.
- 01 · Free
InstaCells Check
Your InstaCells Check, 0 to 100 with its range, in about a minute. Your first one is free.
- 02 · In depth
InstaCells Report and InstaCells AI Report
The full Instagram audit and the AI-visibility programme: competitors, what is associated with engagement for you, your web footprint and a prioritised plan, as branded PDFs.
- 03 · Done for you
Hire a consultant
Our consultants start from your report, agree the priorities with you, and make the changes or guide your team, then re-run the scan to show what moved.
Questions people ask
What is InstaCells?
InstaCells is the Instagram part of SEOCells. InstaCells Check and InstaCells Report measure how well an account fits what Instagram rewards; InstaCells AI Check and InstaCells AI Report measure whether AI assistants can find, cite and repeat what the brand says. Every number comes with a range.
Which Instagram accounts can be scanned?
Public Business and Creator accounts. Personal and private accounts cannot be read, and you are not charged when an account cannot be read.
Do you need my Instagram password?
No. InstaCells reads only what is public: the profile, its recent posts and their public like and comment counts. Nothing is posted or changed on your account.
Why does my score show a range?
Public data is incomplete and AI answers vary from one run to the next, so every score is estimated and shown with its range (a 95% confidence interval where we resample). When too little can be read we say insufficient data rather than show a number.
Can AI assistants read Instagram directly?
Mostly not. Instagram blocks most AI crawlers, so an AI answer can usually only cite what also exists on the open web: your website, press, directories, Reddit, LinkedIn or YouTube. The InstaCells AI Check measures that web footprint.