InstaCells: questions and answers
InstaCells reads public Instagram Business and Creator accounts without a password, scores them with ranges rather than single numbers, and measures what AI assistants can find of the brand beyond Instagram. It recommends fixes with evidence and reports associations honestly, without promising results. Your first InstaCells Check is free.
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What this measures, and what it does not
Instagram blocks most AI crawlers by default. This means most of the variation in AI citation is explained by what exists outside Instagram, not by optimising inside it. InstaCells measures both — your on-platform signals and your off-platform web footprint — and reports the association between them honestly. It does not claim that any single change will cause a specific increase in AI citations; that would need controlled experiments we have not yet run at scale.
Sources
- Google Search Central: AI features and your website — How content appears in Google's AI answers.
- RFC 9309: Robots Exclusion Protocol — The standard behind crawler access rules, which decide what AI crawlers may read.
- W3C: JSON-LD 1.1 — The structured data format the draft web pages use.
- Schema.org — The shared vocabulary for FAQ, how-to and article pages.
Questions about InstaCells? Write to [email protected].
Start free. Go deeper. Get it done for you.
- 01 · Free
InstaCells Check
Your InstaCells Check, 0 to 100 with its range, in about a minute. Your first one is free.
- 02 · In depth
InstaCells Report and InstaCells AI Report
The full Instagram audit and the AI-visibility programme: competitors, what is associated with engagement for you, your web footprint and a prioritised plan, as branded PDFs.
- 03 · Done for you
Hire a consultant
Our consultants start from your report, agree the priorities with you, and make the changes or guide your team, then re-run the scan to show what moved.
Questions people ask
What is InstaCells?
InstaCells is the Instagram part of SEOCells. InstaCells Check and InstaCells Report measure how well an account fits what Instagram rewards; InstaCells AI Check and InstaCells AI Report measure whether AI assistants can find, cite and repeat what the brand says. Every number comes with a range.
Which Instagram accounts can be scanned?
Public Business and Creator accounts. Personal and private accounts cannot be read, and you are not charged when an account cannot be read.
Do you need my Instagram password?
No. InstaCells reads only what is public: the profile, its recent posts and their public like and comment counts. Nothing is posted or changed on your account.
Why does my score show a range?
Public data is incomplete and AI answers vary from one run to the next, so every score is estimated and shown with its range (a 95% confidence interval where we resample). When too little can be read we say insufficient data rather than show a number.
Can AI assistants read Instagram directly?
Mostly not. Instagram blocks most AI crawlers, so an AI answer can usually only cite what also exists on the open web: your website, press, directories, Reddit, LinkedIn or YouTube. The InstaCells AI Check measures that web footprint.
Will following the fix plan increase my reach?
We do not promise outcomes. The plan ranks fixes by priority and shows which factors are associated with higher engagement for your account, measured with 95% CI. Re-run the scan after changes to measure what moved.
What are the draft web pages in the InstaCells AI Report?
Part of the InstaCells AI Report: draft web pages (FAQ, how-to and comparison pages with structured data) that restate the claims your posts already make, so AI answers have a page they can cite. You review and publish them; nothing is published automatically.
How much does it cost?
Each scan has a fixed price in credits, shown before it starts. Your first InstaCells Check is free. Failed scans are not charged.