The SEOCells blog
What the latest research on AI search means for your website, in plain words: how AI answers choose their sources, what tends to get cited, what backfires, and how to tell whether a change made a difference.
Why rewriting your content alone won't get you cited by AI answers
Adding quotes, statistics and smoother wording has not been shown to move AI citations on its own. What matters is the whole path from question to source.
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Read the postThe seven stages between a question to an AI and a visit to your website
From the question to the click: the seven stages an AI answer passes through before it sends you a visitor, and how to find the stage where you drop out.
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Read the postAI engines disagree with each other: why one citation is not a trend
ChatGPT, AI Overviews, Perplexity, Gemini and Claude often cite different sources for the same question. How to read citations without fooling yourself.
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Read the postEarned media and AI citations: why what others say about you matters so much
Most sources in AI answers are other sites: reviews, directories, press and forums. Why that coverage is linked to being cited, and how to earn it honestly.
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Read the postWhen an AI answer cites you but gets you wrong
AI answers can cite your page and still misstate it. Why it happens, why it is a reputation risk, and how specific, checkable claims make it less likely.
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Read the postCan AI agents actually read your website?
AI crawlers can be stopped by robots.txt, firewalls and bot protection, or by content that only appears after JavaScript. How to check, and what to change.
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Read the postWebsite AEO optimisation: a practical guide for your own site
What website AEO optimisation is and how to do it: answer-first passages, clear titles, structured data, dates, named experts, sources and measurement.
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Read the postWhat tends to get cited from LinkedIn in AI answers
Which LinkedIn content AI answers tend to cite: personal profiles over company pages, original posts, structured articles, recent content, real discussion.
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Read the postDon't try to trick AI answers: hidden prompts, fake reviews and why they backfire
Hidden instructions to AI, invisible text, fake reviews and competitor sabotage: why these tricks backfire, and how to check your own pages for them.
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Read the postHow to tell, honestly, whether a change made a difference to your AI visibility
You changed a page; did it help? Wait a few weeks, measure before and after the same way, compare with similar sites, and accept “no clear effect yet”.
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Looking for step-by-step help? See the guides and the glossary, or how the AEO Report works.