AI SEO and AEO by country

Asia-Pacific

• AI SEO and AEO in India

  Google is the dominant search engine, used overwhelmingly on mobile phones; Bing has a smaller share, mostly on desktops.

• AI SEO and AEO in Singapore

  Google dominates search; Bing has a smaller desktop share.

• AI SEO and AEO in Australia

  Google is dominant; Bing powers a smaller share of searches and Microsoft Copilot answers.

• AI SEO and AEO in New Zealand

  Google is dominant; Bing has a smaller share.

• AI SEO and AEO in Japan

  Google and Yahoo! JAPAN (results powered by Google's search technology) together dominate; Bing has a smaller share.

• AI SEO and AEO in South Korea

  Naver and Google are the main engines; Daum (Kakao) has a smaller share. Naver favours its own blogs, cafés and Smart Place listings.

• AI SEO and AEO in China (mainland)

  Baidu is the leading engine; Sogou, 360 Search and Bing also have users. Search inside WeChat and Douyin is significant.

• AI SEO and AEO in Indonesia

  Google dominates, almost entirely on mobile.

• AI SEO and AEO in Philippines

  Google dominates, mainly on mobile.

• AI SEO and AEO in Malaysia

  Google dominates.

Americas

• AI SEO and AEO in United States

  Google is dominant; Bing has its largest share on desktop and also powers Copilot answers; DuckDuckGo and Yahoo have smaller shares.

• AI SEO and AEO in Canada

  Google is dominant; Bing has a smaller share.

• AI SEO and AEO in Brazil

  Google dominates.

• AI SEO and AEO in Mexico

  Google dominates.

Europe

• AI SEO and AEO in United Kingdom

  Google is dominant; Bing has a meaningful desktop share and powers Copilot answers.

• AI SEO and AEO in Ireland

  Google is dominant; Bing has a smaller share.

• AI SEO and AEO in Germany

  Google is dominant; Bing has a smaller share, larger on desktop.

• AI SEO and AEO in France

  Google is dominant; Bing and Qwant have smaller shares.

• AI SEO and AEO in Netherlands

  Google is dominant.

• AI SEO and AEO in Spain

  Google is dominant.

• AI SEO and AEO in Italy

  Google is dominant.

Middle East & Africa

• AI SEO and AEO in United Arab Emirates

  Google is dominant.

• AI SEO and AEO in Saudi Arabia

  Google is dominant.

• AI SEO and AEO in South Africa

  Google is dominant.

• AI SEO and AEO in Nigeria

  Google dominates, almost entirely on mobile.

• AI SEO and AEO in Kenya

  Google dominates, mainly on mobile.

Is your country not listed?

SEOCells works for businesses in every country Google Search serves. When you run an SEO Report, open “Market options” and choose any country, language and device: SEOCells compares your page with the pages that rank in that market. The principles in our guide to international SEO and AEO apply everywhere. We add a country page only when we can write advice specific to that market, rather than repeating the same page with a new name.