AI SEO and AEO in Brazil: how customers find businesses
By the SEOCells team, OmCells R&D Labs LLP · Updated
In Brazil, customers search in Portuguese, mostly on phones, and check reputation on Reclame Aqui before buying. Being found means native Portuguese pages, a complete Google Business Profile, a WhatsApp contact, prices in reais and a good, responsive record on Reclame Aqui.
Brazil at a glance
- Languages
- Portuguese
- Country domain
- .com.br
- Currency for prices
- Brazilian real (BRL)
- hreflang for English pages
en-BR
Which search engines do people in Brazil use?
Google dominates.
Which AI assistants answer their questions?
ChatGPT, Google Gemini, Google AI Overviews and AI Mode, Microsoft Copilot, Perplexity, Claude and Grok are all used, in English and local languages. Portuguese-language answers draw on Brazilian sources.
What is different about search in Brazil?
Reclame Aqui is a decisive trust signal for Brazilian consumers and frequently appears in searches for a company name. Answering complaints publicly and resolving them improves how both people and AI answers describe a business.
Which listings and review sites should be accurate?
Keep your business name, address, phone, hours and description identical on each of these, and on your website and its structured data:
- Google Business Profile
- Reclame Aqui (reputation and complaints)
- Mercado Livre (online sellers)
- iFood (restaurants)
What do people search for?
Examples of the searches and questions that local pages should answer directly (illustrations, not measured volumes):
- “dentista perto de mim”
- “agência de SEO São Paulo”
- “otimização para IA”
- “quanto custa um site profissional”
Which privacy law governs analytics in Brazil?
The Lei Geral de Proteção de Dados (LGPD, Law 13,709/2018), enforced by the ANPD, governs personal data. Measuring visits from AI assistants (see our analytics guide) must respect it. This is general information, not legal advice.
How does SEOCells work for businesses in Brazil?
Start with the free SEO Score and AEO Score for any page. When you run an SEO Report, choose Brazil (BR) in “Market options”, with the language your customers search in, and SEOCells compares your page with the pages that rank in that market. Prices are in credits (1 credit = US$0.01) and shown before each run. If you would rather have the work done, a SEOCells consultant can take it on.
Questions answered
How do I get my business found on Google and in AI answers in Brazil?
In Brazil, customers search in Portuguese, mostly on phones, and check reputation on Reclame Aqui before buying. Being found means native Portuguese pages, a complete Google Business Profile, a WhatsApp contact, prices in reais and a good, responsive record on Reclame Aqui.
Which AI assistants do people in Brazil use?
ChatGPT, Google Gemini, Google AI Overviews and AI Mode, Microsoft Copilot, Perplexity, Claude and Grok are all used, in English and local languages. Portuguese-language answers draw on Brazilian sources.
Which privacy law applies to website analytics and contact forms in Brazil?
The Lei Geral de Proteção de Dados (LGPD, Law 13,709/2018), enforced by the ANPD, governs personal data. This is general information, not legal advice.
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