AI SEO and AEO guides
SEOCells guides explain, in plain words, how businesses get found on Google and cited in AI answers such as ChatGPT, Gemini, Perplexity and Google AI Overviews — with the sources behind every claim and no promised results.
Practical guides
Plain answers and step-by-step checklists for business owners and marketers.
What is AEO (answer engine optimisation)? A plain guide for website owners
AEO, or answer engine optimisation, makes a website easy for ChatGPT, Gemini, Perplexity and Google AI Overviews to find, trust and quote. What it is, how it differs from SEO and how to start.
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Read the guideSEO vs AEO vs GEO: what each term means and how they fit together
SEO, AEO, GEO, AI SEO and LLM SEO explained in plain words: the full forms, the differences, where each shows up and how to plan one strategy that covers Google and AI answers.
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Read the guideHow to get your business cited in ChatGPT, Gemini, Perplexity and Google AI Overviews
A practical, honest guide to being named and linked in AI answers: crawler access, answer-first pages, facts AI can quote, consistent business details, reputation and how to check results.
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Read the guideAEO checklist: 27 checks to make your website ready for AI search
A complete AEO audit checklist in five parts — access, answers, evidence, structured data and reputation — with robots.txt, llms.txt, schema and measurement explained.
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Read the guideHow to choose an AI SEO or AEO agency — or a tool: 12 questions to ask
Comparing AI SEO companies, AEO agencies and AI visibility tools? Twelve questions to ask, red flags to avoid and how to decide between doing it yourself, a tool and an agency.
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Read the guideHow to measure visits and sales from ChatGPT and other AI assistants in Google Analytics 4
Set up a GA4 segment for traffic from ChatGPT, Perplexity, Gemini, Claude and Copilot, track the leads and sales they bring, and measure AI visibility beyond clicks.
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Read the guideAI search for small and local businesses: be found on Google, Maps and in AI assistants
A practical guide for clinics, shops, restaurants and service firms: Google Business Profile, local pages, reviews and the questions people now ask AI assistants about local businesses.
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Read the guideAI SEO for online stores and Shopify: help shoppers and AI assistants find your products
Product titles, descriptions, structured data, product FAQs and store policies that help Google, Google Shopping and AI shopping assistants understand and recommend your products.
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Advanced: the research behind AI search
Graduate-level explanations of retrieval, ranking, measurement, manipulation, trust and international search — with formulas and peer-reviewed references.
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How AI search engines retrieve, rank and cite sources: a technical primer
From BM25 to dense retrieval, late interaction, cross-encoder re-ranking and retrieval-augmented generation: how answer engines choose sources, what the research says about citation quality, and what it means for content.
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Read the guide - Advanced
Measuring AI visibility statistically: sampling, confidence intervals, position bias and multiple testing
Why one ChatGPT query is not a measurement: citation rates as binomial proportions, score intervals, retrieval vs selection, position bias, LLM-judge order effects, nDCG and false discovery control.
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Read the guide - Advanced
Black-hat GEO: hidden instructions, preference manipulation and why it backfires
What research shows about manipulating AI answers — hidden instructions in web content, strategic text sequences, preference manipulation attacks — how search spam policies apply, and how to audit your own site.
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Read the guide - Advanced
E-E-A-T, entities and knowledge graphs: how search engines and AI decide whom to trust
From PageRank to E-E-A-T and entity understanding: how links, quality guidelines, schema.org, knowledge bases and consistent identity shape which sources search engines and AI assistants trust.
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Read the guide - Advanced
International SEO and AEO: countries, languages, hreflang and local search engines
How to target countries and languages in Google and AI answers: URL structures, hreflang and x-default, why IP redirects hurt, local search engines (Baidu, Yandex, Naver, Seznam) and local AI assistants.
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New to the terms? See the AI SEO and AEO glossary, or find advice for your country.